Tag Archives: Marketing

My internship experience as a marketing intern at Amazon

Posted on April 5, 2023 by Fatimata KANE

My internship experience as a marketing intern at Amazon In this article, Fatimata KANE (ESSEC Business School, Master in Strategy & Management of International Business, 2022-2023) shares her professional experience as a marketing intern at Amazon. About the company Amazon … Continue reading →

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Branding and marketing in the financial services sector

Posted on May 26, 2022 by Samantha MARCUS

Branding and marketing in the financial services sector In this article, Samantha MARCUS (ESSEC Business School, Semester Exchange BBA, 2022) explains the changes and trends in branding and marketing in the financial services sector. While generally overlooked, the messaging and … Continue reading →

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Financial products marketing in neobanks

Posted on March 24, 2022 by Cynthia LIN

Financial products marketing in neobanks In this article, Cynthia LIN (ESSEC Business School, Global BBA, 2018-2022) explains how neobanks market their financial products. Introduction Marketing of financial products in neobanks has become an integral part of their daily tasks because … Continue reading →

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My Marketing Developer Experience

Posted on November 13, 2021 by Jérémy PAULEN

My Marketing Developer Experience In this article, Jérémy PAULEN (ESSEC Business School, Global Bachelor of Business Administration, 2019-2023) shares his experience as a marketing developer at the Tennis Club of Rosheim. Tennis Club of Rosheim Tennis Club of Rosheim was … Continue reading →

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Financial products marketing

Posted on May 23, 2021 by Ashima MALIK

Financial products marketing In this article, Ashima MALIK (ESSEC Business School, Master in Strategy & Management of International Business (SMIB), 2020-2021) explores the marketing of financial products. Financial product marketing refers to a set of marketing solutions that address the … Continue reading →

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