Author Archives: Cynthia LIN

Financial products marketing in neobanks

Posted on March 24, 2022 by Cynthia LIN

Financial products marketing in neobanks In this article, Cynthia LIN (ESSEC Business School, Global BBA, 2018-2022) explains how neobanks market their financial products. Introduction Marketing of financial products in neobanks has become an integral part of their daily tasks because … Continue reading →

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Financial communication in family firms

Posted on March 24, 2022 by Cynthia LIN

Financial communication in family firms In this article, Cynthia LIN (ESSEC Business School, Global BBA, 2018-2022) presents the importance of financial communication in family firms. Introduction Financial communication is mainly used by companies that publicly trade their shares on a … Continue reading →

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