Greenwashing
In this article, Nithisha CHALLA (ESSEC Business School, Grande Ecole Program – Master in Management (MiM), 2021-2024) delves into Greenwashing, providing a comprehensive analysis on forms of greenwashing, explaining its theoretical foundations, discussing the pros and cons in financial markets, and combating strategies. Introduction Greenwashing refers to the deceptive practice where companies exaggerate or falsely … Read more