Understanding Break-even Analysis: A Key Financial Technique

Olivia BRÜN

In this article, Olivia BRÜN (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022–2026) analyses the concept of break-even analysis, a widely used financial technique employed to determine business profitability. This article illustrates the method in a case study of Watches of Switzerland Group, a publicly listed upscale watch retailer with its headquarters in the United Kingdom.

Introduction and Context

Break-even analysis is a critical component of managerial decision-making and financial planning. It allows companies to determine the level (volume) of sales that will cover all costs, both variable and fixed, before the company can be profitable. The break-even point is a crucial milestone in the operations of a firm. Sales below the break-even point create losses, while sales above it enable every extra unit sold to contribute to overall profitability.

This method is widely used in various industries to evaluate new projects, determine pricing strategies, and examine the financial feasibility of corporate decisions. Especially in capital-intensive industries or businesses focused on product offerings, understanding the break-even point is key to sound financial management and setting realistic sales targets.

History of the Concept

Break-even analysis stems from cost-volume-profit (CVP) analysis. Originating in managerial accounting in the early 20th century, CVP distinguishes between fixed costs (independent of production volume) and variable costs (dependent on production volume). By comparing these costs to projected revenues, decision-makers can identify the break-even point.

Case Study: Watches of Switzerland Group

This case study applies the break-even method to Watches of Switzerland Group PLC, a retailer of high-end watches. The following figures are taken from the company’s 2022 Annual Report:

For full financial details, see the official Watches Annual Report (2022).

Using these values, we compute the variable cost per unit and contribution margin per unit as follows:

  • Variable cost per unit: £3,132 (= £966.5 million / 308,560)
  • Contribution margin per unit: £1,868 (= £5,000 – £3,132 )

Break-even point (units): 220,128 units (= Fixed Costs / Contribution Margin per Unit = £411.2 million / £1,868).

At the break-even point, total revenues and total costs are approximately £1.1 billion. Sales above this point generate operating profit.

Break-even Chart from Excel

The chart below illustrates the relationship between total revenue and total cost across different sales volumes. The break-even point is located where the two lines intersect, at approximately 220,128 units, equivalent to around £1.1 billion in revenue. This marks the threshold at which the company covers all fixed and variable costs, resulting in neither profit nor loss.

The underlying Excel model (see “READ ME” tab for detailed explanations) allows for interactive analysis. Users can adjust inputs such as fixed costs, average selling price, and variable cost per unit. The break-even point updates automatically, making the tool highly practical for scenario analysis and financial planning. This kind of sensitivity analysis is essential in real world decision making, especially in industries with high fixed costs like luxury retail.

Break-even Analysis for Watches of Switzerland GroupBreak-even Analysis for Watches of Switzerland Group
Source: Excel computation based on data from Watches of Switzerland Group

You may download the Excel file used to do the computations and produce the chart above.

Download the Excel file to compute the breakeven point

Why should I be interested in this post?

Break-even analysis is fundamental in both theoretical and applied finance. It is widely used in consultancy, financial planning, and entrepreneurship. Understanding this concept allows business professionals to assess cost structures, pricing strategies, and financial viability of new projects.

For an ESSEC student pursuing business or finance, mastering break-even analysis equips you to analyze operational leverage and forecast how profits change with varying sales levels. This insight helps in making informed strategic decisions, managing risk, and ensuring sustainable business growth.

Useful resources

Academic resources

Horngren, C. T., Datar, S. M., & Rajan, M. V. (2015) Cost Accounting: A Managerial Emphasis (15th ed.). Pearson Education. – This foundational textbook offers detailed explanations of break-even analysis, cost behavior, and their relevance in managerial decision-making.

Atrill, P., McLaney, E. (2022) Management Accounting for Decision Makers (10th ed.). Pearson.
– This book focuses on applying break-even and contribution analysis in real business contexts, helping students and professionals make informed financial decisions.

Gallo, A. (2014) A Quick Guide to Breakeven Analysis Harvard Business Review.

Business resources

Watches of Switzerland Group

Watches of Switzerland Group (2022) Annual Report and Accounts 2022

About the author

The article was written in May 2025 by Olivia BRÜN (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022–2026), 2022–2026).

My Internship Experience in Product Management at MagentaTV (Telekom Germany)

Olivia BRÜN

In this article, Olivia BRÜN (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022–2026) shares her professional experience as a Product Management Intern at MagentaTV, the TV and streaming service of Telekom Deutschland.

About the company

Telekom Deutschland’s flagship product, MagentaTV, supplies a wide variety of TV, streaming, and on-demand media to a large consumer base. Product Management is key to making the platform meet user expectations and align with the strategic goals of the company at large.

My group was tasked with improving customer happiness as part of the broad category of user experience, which encompasses long-term user engagement, content suggestion, and product discovery. This project cut across various industries, involving editorial management, user experience research and studies, marketplace research, and the implementation of customized content plans.

Logo of Telekom Deutschland.
Logo of Telekom Deutschland
Source: the company.

My internship

In the summer of 2023, I completed a two-month internship in the Product Management department of MagentaTV, which is a part of Telekom Deutschland. My duties covered major areas such as Editorial Campaign Management, Conceptual Development, Sales and Customer Journey Mapping, User Experience and Personalization.

As part of this internship, I gained valuable insights into the customer-focused aspects of the entertainment industry tied to Germany’s market-leading telecommunication provider and its management of digital media products. In addition, I was exposed to the intersection of product innovation, marketing technology, and corporate strategy in a large-scale organization.

My missions

During my internship, I was given the following responsibilities:

  • Organizing editorial functions to carry out emphasized content and promotional campaigns.
  • Conducting competitive and market research related to streaming in the DACH region.
  • Assessing customer experience, identifying areas of concern, and recommending improvements.
  • Leading workshops to improve user experience and create innovative product offerings.
  • Contributing to data-driven marketing initiatives, including personalization strategies for various user segments.

By completing these assignments, I gained a hands-on understanding of how consumer demands and technological limitations shape media products. Cross-functional collaboration with marketing, analytics, and user experience (UX) teams offered key insights into organizational dynamics.

Required skills and knowledge

The internship required sound analytical reasoning, structured conceptual thinking, and strong communication skills. Knowledge of consumer behaviour and digital trends was essential, especially in developing personalization strategies and campaign concepts. Technical tools like PowerPoint, Excel, and basic CMS were part of my daily toolkit. Above all, adaptability and attention to detail were vital in a fast-paced environment.

What I learned

My experience at MagentaTV gave me deeper insight into translating customer needs into meaningful product features. I learned how business strategy and product design merge in the context of digital platforms. I also developed an appreciation for how cross-functional teams collaborate across business, editorial, UX, and technical areas to shape user centered media services.

Financial concepts related my internship

Although I didn’t engage directly in financial analysis, my work was informed by a number of financial principles: customer lifetime value (CLV), return on investment (ROI) for campaigns, and subscription-based revenue models.

Customer Lifetime Value (CLV)

Retention strategies and personalization efforts were guided by the aim to increase CLV, a metric assessing the long-term value each customer adds to the business.

Return on Investment (ROI) for Campaigns

Evaluating editorial and marketing initiatives involved understanding KPIs that reflect campaign efficiency in terms of engagement, conversion, and acquisition costs.

Subscription-Based Revenue Models

Working with MagentaTV helped me understand the importance of recurring revenue, churn rates, and customer satisfaction in sustaining subscription-based business models.

Why should I be interested in this post?

This internship is particularly relevant for students interested in digital media, marketing, and product strategy. It illustrates how business thinking, technical execution, and customer engagement converge in real-world settings. It also highlights the importance of user-centric product development as a strategic advantage in subscription-based businesses.

Related posts on the SimTrade blog

   ▶ All posts about Professional experiences

   ▶ Alexandre VERLET Classic brain teasers from real-life interviews

Useful resources

ForaSoft – Streaming App UX Best Practices
An article offering industry insights into optimal user experience design in streaming applications, relevant to MagentaTV’s personalization and product innovation efforts.

Hotbot – Unlocking the Benefits of MagentaTV in 2023
A feature article exploring the core functionalities and improvements of MagentaTV, shedding light on user experience enhancements from a customer perspective.

Broadband TV News – Deutsche Telekom Relaunches MagentaTV
Covers the major 2024 revamp of MagentaTV, aligning with key initiatives I supported during my internship in product development and editorial strategy.

MIPBlog – Best Interfaces of Streaming Platforms
Compares interface design across major platforms and positions MagentaTV within a competitive UX landscape — highly relevant to user journey mapping work.

About the author

The article was written in May 2025 by Olivia BRÜN (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022–2026), 2022–2026).

My Professional Experience Working as a Strategy Intern at ANXO Management Consulting

Olivia BRÜN

In this article, Olivia BRÜN (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022–2026) shares her professional experience as a Strategy Intern at ANXO Management Consulting.

About the company

ANXO is a moderately sized consultancy company based in Frankfurt am Main, Germany. The firm specializes in strategy development, organizational restructuring, transformation processes, and digitalization, offering its services to public and private sector organizations. ANXO guides organizations through complex change processes while also supporting the creation of sustainable strategic projects.

Logo of ANXO Management Consulting.
Logo of ANXO
Source: the company.

I was with one team during my internship and provided support to partners on specific projects from time to time. I supported consultants in organizing internal and external workshops, assisted in the coordination of meetings, and was involved in communications and marketing functions.

My internship

From late May to mid-August 2024, I completed a three-month full-time internship at ANXO Management Consulting GmbH. As a Strategy Intern, I was involved in various internal and external projects, worked on client-related projects, attended association events, and supported projects across the whole organization.

One of the key aspects of my internship was working with Ralf Strehlau, President of the Federal Association of German Management Consultants (BDU) and Managing Director of ANXO. This experience gave me important insights into the operations of consultancy companies with regards to business and industry representation.

My missions

My tasks included:

  • Conducting analysis of industry trends and competitive forces for project leadership and consultants.
  • Organizing and documenting workshops and strategic planning sessions in the organization.
  • Enabling autonomous collaboration between internal divisions, clients, and professional bodies.
  • Planning a client-focused business trip to Düsseldorf and coordinating a VR pipeline demonstration at a trade show.
  • Helping in the formulation and organization of ANXO’s web relaunch initiative.
  • Organizing internal corporate functions involving management staff and consultants.

Required skills and knowledge

The internship required a high degree of self-management, professional communication skills, and the ability to work independently under strict time constraints. The ability to quickly absorb and analyze information and then convert it into practical outcomes was particularly critical.

Analytical research skills were necessary, especially for competitive analysis and preparing reports used in association meetings. Attention to detail and maintaining high standards in communication and operations were key to delivering value in a consultancy environment.

What I learned

My time at ANXO gave me a practical and contextualized understanding of the consultancy sector, especially within a medium-sized organization. I developed transferable skills in research, communication, and stakeholder engagement.

Taking part in a public trade fair presentation and collaborating with clients highlighted the importance of clear, confident communication in business settings. This experience helped me gain a deeper appreciation for the structured, analytical, and people-oriented nature of consulting work.

Financial concepts related my internship

I present below three financial concepts related to my internship: project cost awareness, resource utilization, and consulting business models.

Project Cost Awareness

While coordinating meetings and planning travel, I became more aware of how resource planning and time budgeting affect the implementation of consulting projects. For mid-sized firms juggling multiple projects, managing these elements efficiently is essential to financial sustainability.

Resource Utilization

I observed how consultants allocated time across various projects and tasks. This gave me initial exposure to utilization rates — a vital performance metric in consulting that affects staffing and overall profitability.

Consulting Business Models

Through internal coordination and client engagement support, I gained familiarity with the business economics of consulting firms, including time-based billing, project pricing strategies, and the economics of client retention.

Why should I be interested in this post?

This internship gave me practical insight into the consultancy industry and the dynamics of a medium-sized firm. For ESSEC students curious about project delivery, strategy, or professional services, this experience offers a realistic preview of consulting work, with its mix of analytical, operational, and interpersonal challenges.

Related posts on the SimTrade blog

   ▶ All posts about Professional experiences

   ▶ Alexandre VERLET Classic brain teasers from real-life interviews

Useful resources

Financial Times German consulting firms grow amid increased demand
An article discussing the growth of consulting firms in Germany, highlighting trends relevant to mid-sized strategy firms like ANXO.

Dartmouth CPD – Consulting 101 Resource
An overview of consulting industry fundamentals, useful for students exploring roles and skills relevant to consulting internships.

About the author

The article was written in May 2025 by Olivia BRÜN (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022–2026), 2022–2026).