In this article, Hongting LIU (ESSEC Business School, Strategy Management and International Business Program , 2021-2022) shares her first internship experience during the Bachelor as a Key account manager Assistant at Shenwan Hongyuan Securities Underwriting Sponsor Co., Ltd., one of China’s leading financial institutions.
About the company
Shenwan Hongyuan Securities is one of China’s largest and most prestigious financial service providers, with a history spanning several decades. The company specializes in a wide range of financial services, including investment banking, securities trading, and wealth management. Its underwriting and sponsor division focuses on supporting corporate clients with Initial Public Offering s (IPOs, when a private company sells its shares to the public for the first time on a stock exchange to raise capital), bond issuances (selling of debt in financial markets), and other capital-raising activities in both domestic and international markets.
Logo of Shenwan Hongyuan Securities.
Source: Shenwan Hongyuan Securities.
As a key player in China’s financial ecosystem, the company’s underwriting sponsor division plays a vital role in connecting businesses with investors and facilitating the growth of the capital markets.
My internship
During my two-month internship as a Marketing Communication Assistant, I worked closely with the investment and marketing teams to manage client communications and support capital market activities. This experience provided me with a comprehensive understanding of financial marketing and client relationship management in a dynamic and fast-paced environment.
My missions
As an intern, I supported my manager in providing financial advice to clients by assisting with research and analysis. I helped gather relevant financial news, market trends, and economic activities that could contribute to investment insights. I was involved in compiling and summarizing data on the performance of stocks. I also contributed to the creation of reports and presentations, helping to organize tables, charts, and visual aids to illustrate the performance of our portfolio. This involved tracking portfolio performance and comparing it to market benchmarks to provide a clearer picture for clients. Additionally, I assisted in preparing marketing materials for our financial products and services.
Required skills and knowledge
This role is an entry level internship for students studying in business schools. While it didn’t demand specialized financial expertise, the ability to quickly absorb and apply general financial knowledge from business school courses was essential. The position required strong analytical skills to interpret and synthesize market data into meaningful insights, and an understanding of the tools necessary for analysis, such as Python, PowerBI, and Excel, was also important. These tools were introduced through short training sessions, and I had to quickly get up to speed with them in order to support the team effectively. Effective communication and relationship management were important for maintaining trust with clients. It was essential to understand the different need of clients, think from the client’s perspective and anticipate their needs to ensure their satisfaction. Their needs can be achieve certain financial goals, take risky choices, take safer choices, prepare for the retirement, prepare for the study of children, etc. Additionally, the role required me to stay updated with financial news and market trends, often reading numerous articles and analyzing charts to gather relevant information. Overall, the position required a quick learning curve, adaptability to new tools, and an ability to keep a client-centric mindset while managing a high volume of information
What I learned
This internship was particularly meaningful as my first experience in the financial industry. It offered a general yet valuable introduction to the securities sector, making it an ideal starting point for anyone without an extensive financial background. The experience allowed me to build a foundational knowledge of capital markets and develop practical skills applicable to future roles in the industry. Additionally, I gained firsthand experience in building and maintaining professional relationships, a skill that is invaluable in any client-facing role.
Financial concepts related to my internship
Investment research
One of my key tasks involved analyzing market information and providing clients with investment insights. This required understanding market trends, stock valuations, and risk factors to guide client decisions.
Securities underwriting
Supporting the preparation of underwriting materials exposed me to the intricacies of the IPO process, including pricing strategies and regulatory compliance.
Risk management
Timely updates on market conditions and financial products emphasized the importance of risk assessment in investment decisions, a critical aspect of client advisory roles in this field.
Personal financial awareness
During my internship, I developed a deeper understanding of personal financial management, recognizing the importance of financial planning and investment strategies. This experience gave me a clearer direction for managing my own finances, from evaluating risk tolerance to exploring diversified investment opportunities, laying a foundation for long-term financial security.
Why should I be interested in this post?
This internship experience is interesting for bachelor students who want to work in finance in the future. It is also a good opportunity for Master students who want to develop in finance but have few financial practical experiences. This experience highlights the importance of blending technical knowledge with client relationship skills. The internship also provides valuable exposure to the dynamic world of securities underwriting and investment advisory, making it an excellent steppingstone for a career in finance.
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Useful resources
Shenwan Hongyuan Securities – Official Website
About the author
The article was written in January 2025 by Hongting LIU (ESSEC Business School, Strategy Management, and International Business, 2021-2022).