Bloomberg
In this article, Louis DETALLE (ESSEC Business School, Grande Ecole Program – Master in Management, 2020-2023) explains everything there is to know about Bloomberg LP, the international leader in the data-providing market…
Quick presentation of the company
Bloomberg LP is an American financial group specialized in services to financial market professionals and in economic and financial information. Bloomberg operates as a news agency and via numerous media such as TV, radio, press, internet, and books. The company was founded in 1981 by Michael Bloomberg, former mayor of New York City.
In its early days, Bloomberg LP’s activities were only based on the exploitation of a historical database of US Treasury yield curves, bought by the founder to its former employer, the investment bank Salomon Brothers. After that, the company added on its terminals a messaging system, retransmissions of financial assets’ prices and developed financial news flows long before the watershed of Internet.
In 1990, Michael Bloomberg installed his 1,000th terminal.
Type of people working at Bloomberg (types of jobs)
The careers available at Bloomberg LP are numerous and very diverse. The Board’s needs in terms of employees mainly consist of software designers to help design the Bloomberg’s terminals, sectorial financial specialists in order to provide precise and adequate analysis.
Finally, the last kind of profiles that Bloomberg needs are journalists and more broadly, people with great writing abilities since Bloomberg LP produces a huge flow of written articles every day. Bloomberg News for instance (one of many Bloomberg LP’s subsidiaries) has over 10 000 employees which gives an idea of the written flow emitted by the company.
Main competitors
As Bloomberg’s activities are very diverse, we will classify the main competitors of the American firm in respect to the activities.
For Bloomberg’s core business, which is the terminals, Thomson Reuters is the most natural competitor in this space (with products like Kobra, Eikon, D3000). The terminal business is built on a fantastic technology platform that provides comprehensive financial information. There are other competitors, such as Dow Jones Industrial Average FX Trader, which have specialized in one type of industry whereas Bloomberg remains a generalist.
Bloomberg’s editorial branch’s main competitors would be Reuters, the FT, the Wall Street Journal, and other traditional financial news companies. The same goes for their TV/radio operation (their competitor would be CNBC).
Use of data in financial markets
The explosion of financial data, enabled by the Internet tremendous potential, caused an explosion of demand for financial data. As evidenced in 2006 by the British mathematician and Tesco marketing mastermind Clive Humby’s quote, “Data is the new oil”, the data market seems to be limitless.
In addition, as Bloomberg acquires many of his competitors, such as BNA and BusinessWeek, this contributes to curbing the number of data providers and improving the monopoly of Bloomberg on the data-providing market.
Useful resources
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About the author
The article was written in March 2022 by Louis DETALLE (ESSEC Business School, Grande Ecole Program – Master in Management, 2020-2023).