Lara HADDAD

Sharing my experience during the SimTrade course

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Sharing my experience during the SimTrade course

Lara HADDAD

In this article, Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024) shares her experience experience with the SimTrade course at ESSEC and how it significantly enhanced her understanding of financial markets, particularly in relation to her internships and career aspirations in finance.

About the SimTrade course

SimTrade is a simulated trading platform that provides a realistic and engaging learning environment for students to explore the complexities of financial markets. It allows participants to develop and test trading strategies, manage portfolios, and analyze market data. The platform covers various asset classes, including equities, bonds, and derivatives, offering a comprehensive overview of financial instruments and trading mechanics. The module is well divided, and we get the chance to explore all the aspects of financial markets with a realistic simulator.

My SimTrade Experience

The SimTrade course provided a practical and hands-on approach to learning about financial markets. I actively participated in simulated trading sessions, managing a virtual portfolio and making investment decisions based on market analysis and research.

The platform’s real-time data and interactive features allowed me to experience the dynamics of market fluctuations and the impact of various economic factors on asset prices. This immersive experience significantly deepened my understanding of financial concepts and strengthened my analytical skills.

I also learned a lot about the impact of real-world events on the price and the health of the market. For instance, in a requested case study, I was able to understand and analyze one of the most dramatic real-time impacts which was seen in the oil markets. In April 2020, West Texas Intermediate (WTI) crude oil futures turned negative for the first time in history. This is because the covid 19 pandemic resulted in the collapse of oil demand as global economic activity stalled.

Crude oil price change
Crude oil price change
Source: the website.

In addition to that, the course allowed me to apply theoretical concepts in a practical setting, deepening my understanding of how economic factors, corporate performance, and investor psychology interact to shape asset prices. This immersive learning experience sparked my curiosity and solidified my interest in pursuing a career in finance, as I realized the power of financial decision-making not just in simulations, but in real-world applications as well.

I now defined the next steps in my career. I am now applying for a master in Finance to enforce my knowledge in the finance world and different aspects of the industry.

Connecting SimTrade to Real-World Finance

The knowledge and skills I gained through SimTrade proved invaluable during my internships. At L’Oréal, I utilized the principles of financial modeling and market analysis learned in SimTrade to analyze market trends and contribute to financial simulations. At Do well do good, the concepts of portfolio diversification and risk management helped me assess the financial feasibility of different startup projects. At SmartStream Technologies, the understanding of trading mechanics and market dynamics gained through SimTrade enhanced my ability to develop and implement sales and marketing strategies for their fintech products.

Three Key Financial Concepts from SimTrade

Portfolio Diversification

SimTrade emphasized the importance of diversifying investments across different asset classes to mitigate risk and optimize returns. This concept proved crucial in my real-world financial analyses.

Technical Analysis

The platform introduced me to various technical indicators and charting techniques used to analyze market trends and predict price movements. This knowledge enhanced my ability to interpret market data and make informed investment decisions.

Fundamental Analysis

SimTrade highlighted the importance of evaluating a company’s financial performance and intrinsic value through fundamental analysis. This skill proved essential in assessing the financial health of companies during my internships.

This SimTrade experience significantly strengthened my financial acumen and provided a solid foundation for my career aspirations in finance. The practical skills and knowledge gained through the platform have been instrumental in my internships and will continue to be valuable assets as I progress in my career.

Useful Resources

SimTrade website

SimTrade courses

SimTrade simulations

Crude oil price change

About the author

The article was written in December 2024 by Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024).

My Internship Experience at SmartStream Technologies (Fintech)

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My Internship Experience at SmartStream Technologies (Fintech)

Lara Haddad

In this article, Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024) shares her experience as a market analyst at SmartStream Technologies.

Presentation of SmartStream Technologies

SmartStream Technologies (often called SmartStream in short) is a global provider of financial transaction management software and managed services. Their flagship product, Transaction Lifecycle Management (TLM®), helps financial institutions streamline their post-trade processing, improve efficiency, and reduce operational risks. They also offer various services that primarily use AI as a tool to facilitate financial transactions and accounting.

Logo of SmartStream Technologies
Logo of SmartStream Technologies
Source: the company.

Presentation of my internship at SmartStream Technologies

During my internship as a Market Analyst in Dubai, I gained a deep understanding of SmartStream Technologies’ fintech products. My key contributions included developing a business plan for “SmartStream Air,” an AI-powered product, and implementing sales and marketing strategies to attract potential clients. I also played a pivotal role in preparing the budget for company events, conducting financial analyses to identify cost-saving opportunities and enhance campaign effectiveness. This experience provided valuable insights into the intersection of technology, finance, and marketing within the fintech industry.

Required skills and knowledge

This internship demanded a combination of technical and interpersonal skills. A strong understanding of financial markets and fintech products was crucial. Analytical skills were necessary for market research and business plan development, while financial modeling skills were used for budgeting and forecasting. Communication and presentation skills were essential for conveying ideas and strategies to stakeholders. Furthermore, problem-solving and critical thinking were vital for navigating the complexities of the fintech landscape and developing innovative solutions. Finally, adaptability and a proactive approach were important for thriving in a fast-paced, technology-driven environment.

What I learned

My internship at SmartStream Technologies provided a deep dive into the world of fintech. I gained practical experience in developing a business plan for a new AI-powered product, which involved market analysis, financial projections, and go-to-market strategy development. I also honed my budgeting and cost analysis skills while preparing for a major event. This experience highlighted the importance of data-driven decision-making and the increasing role of technology in the financial services industry.

Three Key Financial Concepts

I present below three key concepts that I used throughout my internship: budgeting and cost analysis, sales forecasting, and return on investment (ROI).

Budgeting and Cost Analysis

Preparing the event budget required careful planning, cost estimation, and analysis to ensure efficient resource allocation. This experience highlighted the importance of financial control and cost management in achieving project objectives.

Sales Forecasting

Developing sales strategies involved forecasting potential revenue based on market analysis and sales projections. This provided valuable insights into the financial planning process and the importance of accurate forecasting.

Return on Investment (ROI)

Analyzing the effectiveness of marketing campaigns required measuring the return on investment to assess the financial impact of marketing spend. This experience emphasized the importance of data-driven decision-making and performance measurement.

Why should I be interested in this post?

This post is highly relevant for ESSEC students interested in fintech, financial product management, or technology-driven finance roles. It demonstrates how financial skills can be combined with an understanding of technology to drive innovation and growth in the financial services sector. The experience of developing a business plan, implementing marketing strategies, and managing a budget provides valuable practical skills applicable to a wide range of finance-related careers. This type of internship can be a stepping stone to exciting opportunities in the rapidly evolving fintech landscape.

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   ▶ Alexandre VERLET Classic brain teasers from real-life interviews

Useful Resources

smartstream air

About the author

The article was written in December 2024 by Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024).

My Internship Experience as a Market Analyst at L’Oréal

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My Internship Experience as a Market Analyst at L’Oréal

Lara Haddad

In this article, Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024) shares her experience as a Market Analyst intern with L’Oréal Group. My six-months internship, which was a part of my Global BBA program at ESSEC was a great opportunity to discover a new industry in a big company. The diversification of the missions and the focus on financial analyses of different brands motivated me to start this internship.

Presentation of the Company

L’Oréal, founded in 1909, reigns as the world’s largest cosmetics company. With a diverse portfolio encompassing hair color, skincare, sun protection, make-up, perfume, and hair care, L’Oréal’s success stems from a dual focus: developing innovative products and cultivating strong customer relationships. This approach necessitates a workforce adept at both scientific research and market analysis.

L’Oréal brands
L’Oréal brands
Source: the website.

Presentation of my Internship

As a Market Analyst Intern at L’Oréal’s Global Headquarters in Paris, I delved into the intricacies of the MENA market. My missions included conducting sell-in and sell-out analyses, crafting customer-specific reports, analyzing channel performance and competition (including online and offline channels), and contributing to volume build-up reports and financial simulations, notably GM% modeling. I also worked on establishing the budget of next quarter based on the budget of last year and the performance of the different brands and how the expenses were divided.

These tasks demanded proficiency in data analysis, financial modeling, market research, and a keen understanding of regional market dynamics. I honed these skills while also developing a strong understanding of how financial data informs strategic decision-making within a global corporation.

I was able to develop various analytical, problem solving, financial skills as well as human soft skills thanks to the team work and constant communication I had with my teammates.

Required skills and knowledge

My role at L’Oréal required strong analytical skills to interpret market data, identify trends, and draw meaningful conclusions. Financial modeling and proficiency in Excel were essential for building forecasts and simulations. Presentation skills were vital for communicating findings to the team, while attention to detail ensured accuracy in reports and analyses. Collaboration and communication were key for working effectively within the team and with other departments. Finally, an understanding of the cosmetics industry and market dynamics was beneficial for contextualizing my analysis.

What I learned

I gained a comprehensive understanding of the cosmetics industry, particularly within the MENA market. I honed my analytical skills by working with real market data and learned how to translate complex information into actionable insights. Developing financial models and contributing to strategic decision-making provided practical experience relevant to corporate finance roles. Working within a global corporation like L’Oréal also gave me valuable insights into the complexities of international business and the importance of cross-cultural collaboration.

Three Key Financial Concepts

I present below three key concepts that I used throughout my internship: gross margin, financial modeling, and market analysis.

Gross Margin

Gross Margin Percentage (GM%) is a metric, central to my internship, which reveals the profitability of a product after deducting the cost of goods sold. Analyzing GM% allowed me to assess the financial health of different product lines and contribute to pricing strategies. My team was responsible of three main brands and we would do this monthly analysis on these brands to establish what is going on in the market and what can be fixed.

Financial Modeling

Building financial models based on market data and trends was crucial for forecasting future performance and informing investment decisions. This experience provided valuable insights into how companies use financial projections to guide their strategies.

Market Analysis

Understanding market dynamics, consumer behavior, and competitive landscapes is essential for financial success. My internship provided hands-on experience in analyzing these factors and their impact on financial performance.

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   ▶ Alexandre VERLET Classic brain teasers from real-life interviews

Useful Resources

L’Oréal Finance

L’Oréal careers

About the author

The article was written in December 2024 by Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024).

My Experience at Do well do good ESSEC Program

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My Experience at Do well do good ESSEC Program

Lara Haddad

In this article, Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024) shares her experience as a business analyst in partnership with ESSEC at Do well do good (Formerly ShARE) ESSEC Program. I was able to work with different startups from different industries to better recommend solutions to their problems.

Presentation of the Company

Do well do good is a management consulting NGO partnering with universities worldwide. Its mission is to empower startups with the strategic guidance and resources needed to achieve sustainable growth and profitability. This involves a diverse range of consulting services, including market analysis, financial planning, and strategic development.

Logo of dwdg.
Logo of dwdg
Source: the company.

Presentation of my Internship

My role as a Business Analyst involved supporting three French startups: Lattice Medicine (B2B medical devices), Mendo (AI tool), and Luko (insurance services). My responsibilities ranged from conducting benchmarking and cost optimization analyses for Lattice Medicine to developing market entry strategies for Mendo and improving profitability for Luko through pricing and customer acquisition/retention strategies. This experience required strong analytical skills, financial acumen, and the ability to adapt to the unique challenges of different industries. I learned how financial analysis and strategic planning are intertwined in driving business success, particularly for startups. It was a way for me to combine my passion for finance and strategy to achieve a specific objective. It was particularly interesting to discover new industries and work with experts in the field.

Required skills and knowledge

This experience demanded a blend of hard and soft skills. Hard skills included financial modeling, market analysis, and proficiency in Microsoft Excel for data manipulation and presentation. Equally crucial were soft skills like communication, as I constantly interacted with startup founders and team members. Adaptability was essential to navigate the diverse challenges of different industries, while problem-solving and decision-making skills were key to developing effective solutions for each startup. Finally, time management was crucial to juggle multiple projects simultaneously and meet deadlines.

What I learned

I learned a lot from this experience because it provided me invaluable hands-on experience in applying financial and strategic concepts to real-world business challenges. I gained a deeper understanding of the startup ecosystem, learned how to conduct thorough market research, and developed my financial modeling skills. Working with diverse startups broadened my industry knowledge and honed my ability to adapt quickly to different business models and needs. Perhaps most importantly, I learned the importance of collaboration and communication in a consulting environment.

Three Key Financial Concepts

I present below three key concepts that I used throughout my internship: cost optimization, market penetration, and profitability analysis.

Cost Optimization

Identifying and implementing strategies to reduce costs without compromising quality was a key focus of my work with Lattice Medicine. This involved analyzing expenses, exploring alternative solutions, and developing efficient processes.

Market Penetration

Developing a successful market entry strategy for Mendo required a deep understanding of target markets, competitive landscapes, and financial feasibility. This involved conducting market research, financial projections, and risk assessments.

Profitability Analysis

Improving Luko’s profitability involved analyzing pricing models, customer acquisition costs, and retention rates. This experience highlighted the importance of understanding key financial drivers and their impact on overall business performance.

Why should I be interested in this post?

For ESSEC students interested in finance, this post offers a glimpse into the world of consulting, particularly within the dynamic startup landscape. It demonstrates how core financial skills can be applied to help businesses grow and succeed. The experience of working with multiple startups across different industries is highly valuable for anyone considering a career in financial advisory, venture capital, or entrepreneurship. This type of program can provide a strong foundation for future roles requiring financial analysis, strategic thinking, and problem-solving.

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   ▶ Alexandre VERLET Classic brain teasers from real-life interviews

Useful Resources

dwdg Program future leaders

About the author

The article was written in December 2024 by Lara HADDAD (ESSEC Business School, Bachelor in Business Administration (BBA), 2020-2024).