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Market Maker - Trends

Market Maker - Trends

Practice market making in a market with trends

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Simulation Market maker - Trends   ASMB_EZP5_US_V5

Simulation scenario

In this simulation you will practice the market making activity in a market with a bullish (up) trend or a bearish (down) trend. You will participate to the financial market where the stocks of the EasyPlane firm have been issued (ticker symbol: EZP).

Your goal is to maximize your trading gain with your market making activity.

At the start of the simulation, you own an account worth  50,000 in cash and 5 000 EasyPlane shares.

The duration of the simulation is initially set to 10 minutes, which corresponds to a 24-hour day. Using the TimeLine, you can increase or decrease the simulation speed at any time.

You can relaunch the simulation as many times as you wish.


Your grade for this simulation (25 points) takes into account the launching of the simulation (5 points), your determination to go to the end of the simulation (10 points) and the sending of at least one order to the market (10 points).

EasyPlane company

EasyPlane is a low cost airline company. Founded at the beginning of 2010, EasyPlane mainly serves big European capitals with some flights towards the United States and Asia as well.

As its name suggests, EasyPlanes goal was to make it easy for passengers to take a flight. For this, EasyPlane uses new technologies to automate all the process: from ticket purchase (website and mobile app) via boarding (triple recognition of the person based on fingerprints, face and voice, visual and sensory scanning of the luggage) up until the actual flight (online ordering of drinks or meals and service provided by robots). Even the airplane is piloted remotely with an expert system helping the only pilot in the cabin.

For the firm, this innovative approach allowed to have much lower operating costs compared to those faced by the competitors still improving passengers safety. This approach attracted very much the generation Z formed by young people who were born in the era of new technologies, always connected and who do not have the time to lose their time.

Evolution of the stock price

Privately held for a long time and very well valued by the funds that believed in this project from the beginning, the unicorn EasyPlane publicly entered the market only two years ago. The stock price took off phenomenally right after the quotation: started off with a price equal to 45, some months afterwards the stock price got already multiplied by 5! In order to make the price more attractive for the investors, recently the firm had to divide by 20 the value of its stocks (stock split).

EasyPlane is followed by around 15 financial analysts. In particular, market participants are very much looking forward to the recommendations coming from Marina Boat and Douglas Flint, and their recommendations (not always concordant) often have a significant impact on the price of EZP stocks.

Since several weeks, the stock price of EZP has experienced some ups and downs, and ranges around  10.

The ticker symbol of EasyPlane is EZP.

What will happen today...

Today, the stock price of EasyPlane should evolve according to the information flow arriving to the market (news flow) and to the demand for the stock.

We will follow with great interest the General Assembly of EasyPlane, which will start off at midday. The President of EasyPlane, Jane Brown, will announce the yearly company results and should give details about the strategic plan.

As always, we will also be attentive to the recommendations of the financial analysts (buy, hold or sell) with their target prices. The recommendations given by some analysts are very much followed by the market.

What you are going to learn

The simulation Market maker - Uncertainty allows to discover the conditions of the market making activity as well as its relevance for the market.

Teaching objectives: The simulation Market maker - Uncertainty will be the opportunity to understand the factors of the market making. In which market conditions is market making profitable? What is the social utility of market making? What are the risks associated to market making?

Learning goals: this simulation will allow you to understand in practice the following features of trading:

  • Define a market making strategy
  • Evaluate market liquidity
  • Manage dynamically your market making activity

After or during this simulation, you can learn more on market making by following the associated courses to this simulation.

Download the case note to help you during the smulation.

About the author of the simulation

Professor Franois Longin
ESSEC Business School

« Market making activity improves market liquidity. This is beneficial to all market participants. »