{"id":2534,"date":"2016-10-28T23:08:39","date_gmt":"2016-10-28T22:08:39","guid":{"rendered":"https:\/\/www.simtrade.fr\/blog_simtrade\/?p=2534"},"modified":"2024-04-19T12:59:50","modified_gmt":"2024-04-19T12:59:50","slug":"experience-finance-comportementale-genre-finance","status":"publish","type":"post","link":"https:\/\/www.simtrade.fr\/blog_simtrade\/experience-finance-comportementale-genre-finance\/","title":{"rendered":"Exp\u00e9rience de finance comportementale sur le genre en finance"},"content":{"rendered":"

Exp\u00e9rience de finance comportementale sur le genre en finance<\/h2>\n
\"Nouvelle<\/a>\"Nouvelle
\n<\/a><\/div>\n

Professeurs Fran\u00e7ois Longin et Estefania Santacreu-Vasut des D\u00e9partements de finance et d\u2019\u00e9conomie de l’ESSEC vous pr\u00e9sentent ci-dessous comment ils ont utilis\u00e9 SimTrade pour leur recherche de finance comportementale sur le genre en finance.<\/p>\n

Projet Gender & finance<\/em><\/strong><\/p>\n

Prendre en compte la dimension \u00ab genre \u00bb, que ce soit dans le milieu acad\u00e9mique – dans la salle de classe \u2013 ou dans le milieu professionnel \u2013 dans la salle de march\u00e9 -, peut cr\u00e9er de la valeur pour la soci\u00e9t\u00e9 : tel est le sous-jacent du projet Gender & finance<\/em>.<\/p>\n

\"Logo_Gender_and_finance_w440_h220\"<\/a><\/center><\/div>\n

Le mission statement<\/em> du projet :<\/p>\n

\u201cUnblinding gender in finance from the classroom to the trading room.\u201d<\/p><\/blockquote>\n

Exp\u00e9rience de finance comportementale avec SimTrade<\/strong><\/p>\n

Une des composantes du projet Gender & Finance<\/em> est d\u2019\u00e9tudier la dimension \u00ab genre \u00bb sur les march\u00e9s financiers. Fran\u00e7ois Longin et Estefania Santacreu-Vasut ont utilis\u00e9 SimTrade pour mener une exp\u00e9rience de finance comportementale pour tester l\u2019influence du genre dans les march\u00e9s financiers. Au-del\u00e0 de l\u2019aspect p\u00e9dagogique, SimTrade est aussi un outil de recherche pour mener des exp\u00e9riences pour mieux comprendre le comportement des individus en termes de d\u00e9cisions financi\u00e8res.<\/p>\n

Simulation SunCar<\/strong><\/p>\n

Pour \u00e9tudier le genre en finance, Fran\u00e7ois Longin et Estefania Santacreu-Vasut ont construit la simulation SunCar. Quelques mots \u00e0 propos de la soci\u00e9t\u00e9 SunCar : la soci\u00e9t\u00e9 SunCar con\u00e7oit, fabrique et commercialise des v\u00e9hicules \u00e9lectriques pour une utilisation en ville. L\u2019alimentation de ces v\u00e9hicules se fait essentiellement par le solaire \u00e0 l\u2019aide de plaques photovolta\u00efques pos\u00e9es sur le toit de la voiture ; si besoin, l\u2019alimentation en \u00e9nergie se fait par des recharges ponctuelles aupr\u00e8s de bornes \u00e9lectriques publiques.<\/p>\n

\"img_SimTrade_Simulation_SunCar_Affiche_scenario_w640_h480\"<\/a><\/center><\/div>\n

Le Pr\u00e9sident-Directeur G\u00e9n\u00e9ral et fondateur de la soci\u00e9t\u00e9, Jacques Dallara, est atteint d\u2019une grave maladie et est contraint de quitter ses fonctions op\u00e9rationnelles dans un avenir proche. La soci\u00e9t\u00e9 SunCar devrait bient\u00f4t annoncer le nom de la personne qui remplacera Jacques Dallara \u00e0 la t\u00eate du groupe. Deux personnes sont en course pour le poste : Anna Farrell et Henri Villa<\/strong>.<\/p>\n

Pour l\u2019exp\u00e9rience, les simulations ont \u00e9t\u00e9 rendu al\u00e9atoires : quand un SimTrader lance la simulation, il peut jouer la simulation o\u00f9 Anna Farrell est nomm\u00e9e Directrice G\u00e9n\u00e9rale, et la simulation o\u00f9 Henri Villa est nomm\u00e9 Directeur G\u00e9n\u00e9ral (la probabilit\u00e9 de chaque variante \u00e9tant de 50%).<\/p>\n

Mise en \u0153uvre de l\u2019exp\u00e9rience<\/strong><\/p>\n

L\u2019exp\u00e9rience a \u00e9t\u00e9 men\u00e9e avec les \u00e9tudiants de premi\u00e8re ann\u00e9e du programme Grande Ecole \u00e0 l\u2019ESSEC au printemps 2016. La participation \u00e0 l\u2019exp\u00e9rience \u00e9tait pr\u00e9sent\u00e9e comme une opportunit\u00e9 pour d\u00e9couvrir les march\u00e9s financiers et pour participer \u00e0 un projet de recherche acad\u00e9mique pour mieux comprendre le processus de d\u00e9cision des individus, particuli\u00e8rement comment ils r\u00e9agissent aux nouvelles qui arrivent sur le march\u00e9 : acheter, vendre ou ne rien faire. L\u2019aspect “genre” de la recherche (ce que l\u2019on appelle \u00ab la consigne \u00bb en \u00e9conomie exp\u00e9rimentale) n\u2019\u00e9tait pas divulgu\u00e9 aux participants comme c\u2019est le cas en \u00e9conomie exp\u00e9rimentale afin de ne pas biaiser les r\u00e9sultats.<\/p>\n

\"20160606_135609\"<\/a><\/center><\/div>\n

L\u2019exp\u00e9rience a eu lieu dans le Knowledge Laboratory (K Lab) de l\u2019ESSEC (photo ci-dessus), qui est \u00e9quip\u00e9 d\u2019un laboratoire con\u00e7u pour r\u00e9aliser des exp\u00e9riences dans un environnement contr\u00f4l\u00e9.<\/p>\n

R\u00e9sultats de l\u2019exp\u00e9rience<\/strong><\/p>\n

Fran\u00e7ois Longin et Estefania Santacreu-Vasut ont analys\u00e9 l\u2019activit\u00e9 de trading des SimTraders suivant la nomination de la personne qui allait remplacer Jaques Dallara \u00e0 la t\u00eate de la soci\u00e9t\u00e9 : Anna Farrell ou Henri Villa. Le tableau ci-dessous donne l\u2019activit\u00e9 de trading (achat ou vente) des SimTraders (homme ou femme) et selon la personne nomm\u00e9e (homme ou femme) dans la simulation SunCar.<\/p>\n

\"img_Statistiques_Simulations_SunCar\"<\/a><\/center><\/div>\n

Qu\u2019observe-t-on ? Quand Anna Farrell \u2013 une femme \u2013 est nomm\u00e9e, les SimTraders femmes r\u00e9agissent de mani\u00e8re plus positive alors que les SimTraders hommes r\u00e9agissent de mani\u00e8re plus n\u00e9gative. Inversement, quand Henri Villa \u2013 un homme \u2013 est nomm\u00e9, les SimTraders femmes r\u00e9agissent de mani\u00e8re plus n\u00e9gative alors que les SimTraders hommes r\u00e9agissent de mani\u00e8re plus positive.<\/p>\n

Des r\u00e9sultats plus d\u00e9taill\u00e9s peuvent \u00eatre trouv\u00e9s dans l\u2019article :<\/p>\n

Longin F. et E. Santacreu-Vasut (2016) \u201cTesting gender stereotypes in financial markets: evidence from experimental simulations\u201d ESSEC working paper.<\/p>\n

Ateliers Gender & Finance<\/strong><\/p>\n

Ces r\u00e9sultats ont \u00e9t\u00e9 pr\u00e9sent\u00e9s et discut\u00e9s lors des ateliers Gender & Finance dans le cadre de la Semaine de l\u2019Engagement organis\u00e9e par l\u2019ESSEC en octobre 2016. Ces ateliers ont aussi \u00e9t\u00e9 l\u2019occasion pour les participants de tester leurs st\u00e9r\u00e9otypes de genre en finance en lan\u00e7ant la simulation SunCar.<\/p>\n

\"img_Atelier_Gender_KLab1\"<\/a><\/center><\/div>\n

Suites de l\u2019exp\u00e9rience<\/strong><\/p>\n

A la lumi\u00e8re des premiers r\u00e9sultats d\u2019exp\u00e9riences, il semble que les st\u00e9r\u00e9otypes de genre sont bien ancr\u00e9s dans les mentalit\u00e9s des \u00e9tudiants. Fran\u00e7ois Longin et Estefania Santacreu-Vasut vont proc\u00e9der \u00e0 une deuxi\u00e8me s\u00e9rie d\u2019exp\u00e9riences dans lesquelles le genre ne se limite pas au sexe de la personne (homme\/femme) mais prend en compte d\u2019autres dimensions comme la disponibilit\u00e9 pour sa carri\u00e8re. Avec Virginie Descoutures, sociologue associ\u00e9e au Centre d’Innovation et de Recherche en P\u00e9dagogie de Paris (CIRPP), Fran\u00e7ois et Estefania ont travaill\u00e9 sur des simulations dans lequel le profil des candidat\u00b7e\u00b7s est plus d\u00e9taill\u00e9.<\/p>\n

Suivre le projet Gender & Finance<\/em> sur les r\u00e9seaux sociaux<\/strong><\/p>\n

\"img_Linkedin_Estefania_Santacreu_Vasut\"<\/a>\"img_SimTrade_Facebook_Logo_w60_h60\"<\/a>\"img_SimTrade_Twitter_Logo_w60_h60\"<\/a><\/p>\n

\"img_Linkedin_Francois_Longin\"<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Exp\u00e9rience de finance comportementale sur le genre en finance Professeurs Fran\u00e7ois Longin et Estefania Santacreu-Vasut des D\u00e9partements de finance et d\u2019\u00e9conomie de l’ESSEC vous pr\u00e9sentent ci-dessous comment ils ont utilis\u00e9 SimTrade pour leur recherche de finance comportementale sur le genre en finance. Projet Gender & finance Prendre en compte la dimension \u00ab genre \u00bb, que … Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2534","post","type-post","status-publish","format-standard","hentry","category-contributors"],"yoast_head":"\nExp\u00e9rience de finance comportementale sur le genre en finance - SimTrade blog<\/title>\n<meta name=\"description\" content=\"Exp\u00e9rience de finance comportementale sur les march\u00e9s financiers avec SimTrade par Prof. Fran\u00e7ois Longin et Estefania Santacreu-Vasut de l'ESSEC :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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