{"id":15835,"date":"2025-05-11T17:41:23","date_gmt":"2025-05-11T17:41:23","guid":{"rendered":"https:\/\/www.simtrade.fr\/blog_simtrade\/?p=15835"},"modified":"2025-05-11T17:42:22","modified_gmt":"2025-05-11T17:42:22","slug":"internship-experience-product-management-magentatv-telekom-germany","status":"publish","type":"post","link":"https:\/\/www.simtrade.fr\/blog_simtrade\/internship-experience-product-management-magentatv-telekom-germany\/","title":{"rendered":"My Internship Experience in Product Management at MagentaTV (Telekom Germany)"},"content":{"rendered":"\n\n \"Olivia<\/a>\n\n

In this article, Olivia BR\u00dcN<\/a> (ESSEC Business School, Global Bachelor in Business Administration (BGBA), and ESIC Business School, Bachelor of Business Administration and Management (BBAM), 2022\u20132026) shares her professional experience as a Product Management Intern at MagentaTV, the TV and streaming service of Telekom Deutschland.<\/p>\n\n\n

About the company<\/h2>\n\n

Telekom Deutschland’s flagship product, MagentaTV, supplies a wide variety of TV, streaming, and on-demand media to a large consumer base. Product Management is key to making the platform meet user expectations and align with the strategic goals of the company at large.<\/p>\n\n

My group was tasked with improving customer happiness as part of the broad category of user experience, which encompasses long-term user engagement, content suggestion, and product discovery. This project cut across various industries, involving editorial management, user experience research and studies, marketplace research, and the implementation of customized content plans.<\/p>\n\n

Logo of Telekom Deutschland.
\n\"Logo
\nSource: the company.<\/p>\n\n\n

My internship<\/h2>\n\n

In the summer of 2023, I completed a two-month internship in the Product Management department of MagentaTV, which is a part of Telekom Deutschland. My duties covered major areas such as Editorial Campaign Management, Conceptual Development, Sales and Customer Journey Mapping, User Experience and Personalization.<\/p>\n\n

As part of this internship, I gained valuable insights into the customer-focused aspects of the entertainment industry tied to Germany’s market-leading telecommunication provider and its management of digital media products. In addition, I was exposed to the intersection of product innovation, marketing technology, and corporate strategy in a large-scale organization.<\/p>\n\n\n

My missions<\/h3>\n\n

During my internship, I was given the following responsibilities:<\/p>\n\n