{"id":15435,"date":"2025-01-15T22:24:20","date_gmt":"2025-01-15T22:24:20","guid":{"rendered":"https:\/\/www.simtrade.fr\/blog_simtrade\/?p=15435"},"modified":"2025-01-15T23:56:56","modified_gmt":"2025-01-15T23:56:56","slug":"importance-data-finance-support-small-business-managers","status":"publish","type":"post","link":"https:\/\/www.simtrade.fr\/blog_simtrade\/importance-data-finance-support-small-business-managers\/","title":{"rendered":"The importance of data in finance to support small business managers"},"content":{"rendered":"\n\"<\/a>\n\n\"<\/a>\n\n

In this article, Yann FONTAINE<\/a> (head of Marketing of atometrics) and Sylvain GILIBERT<\/a> (co-founder of atometrics) explain about the importance of data in finance to support small business managers. They discuss how their platform, atometrics, helps transform complex market data into actionable insights for small businesses and their stakeholders (like accountants, banks, brokers, and consultants) throughout different stages of the business lifecycle – from creation to development, through difficult phases, and during transmission\/acquisition processes.<\/p>\n\n\n

Today economic context<\/h2>\n\n

Did you know that 29% of local businesses in France fail within their first three years , often due to a lack of market understanding? <\/p>\n\n

In today\u2019s fast-moving economy, access to relevant and actionable data is critical for businesses\u2014whether they are launching, growing, or overcoming challenges. Yet, small business managers and their advisors often struggle to find and interpret the right information \u2014strategic insights about their market, including prospects, customers, competitors, and the business environment\u2014, particularly at a local level. By local level, we mean the geographic scope tailored to the company\u2019s market: from the catchment area of a neighbourhood for a local retail store to the entire country for national markets.<\/p>\n\n\n

The power of local data<\/h2>\n\n

For businesses operating in local markets, understanding the economic environment, consumer behavior, competition and market transactions is essential. In France, open data sources provide valuable insights, but the sheer volume and complexity of this information can be overwhelming without the right tools.<\/p>\n\n\n

atometrics: turning data into decisions <\/h2>\n\n

At atometrics, we simplify this process. Our platform automates the collection, analysis, and visualization of market data across all sectors and locations of the economy. By combining financial and non-financial information, we provide clear, actionable insights to support small business managers and their trusted partners, such as certified accountants, bankers, and consulting firms.<\/p>\n\n

Logo of atometrics.
\n\"Logo<\/a>
\nSource: the company.<\/p>\n\n\n

Description of the product: atometrics platform<\/h2>\n\n

Atometrics is a cutting-edge platform that connects in real-time to numerous public and private databases via APIs, such as SIRENE (the national directory of businesses in France), BODACC (official bulletins for company announcements, including bankruptcies and mergers), public financial records from Infogreffe, INSEE census data (socio-economic and demographic statistics), DVF property transaction data (detailing real estate sales), Damodaran’s valuation datasets (global financial benchmarks), and more. By leveraging this vast data network, the platform enables users to generate comprehensive market studies instantly.<\/p>\n

Searching for a company.
\n\"<\/a>
\nSource: atometrics.<\/p>\n\n

Users simply select an industry (e.g., bakery, hairdressing) and a location, and Atometrics delivers a detailed report. This includes financial insights on competitors, transaction prices for nearby properties or businesses, valuation tools for businesses or shares, competitor mapping, and local demographic and economic data. Additionally, qualitative market insights are provided. The platform also features customizable email alerts to notify users of critical events, such as new tenders or competitors.<\/p>\n\n

Report on a company.
\n\"Report<\/a>
\nSource: atometrics.<\/p>\n\n

The platform allows users to either work with specific datasets (e.g., Excel exports, map visuals) or generate complete reports in PDF or PPT format.<\/p>\n\n\n

Supporting small businesses at every stage<\/h2>\n\n

atometrics empowers small businesses through their stakeholders \u2014 accountants, banks, brokers, consultants \u2014 to access key information at the different stages of the business life cycle:<\/p>\n\n